PROGRAMME for the
BALTIC WOOL CONFERENCE 2021

Please note:
  • Swedish time (CEST, Central European Summer Time)
  • Digital check-in will open at 8.30 a.m. 
  • The programme is subject to possible change

The character of the conference is digital and you will be taking an active role during these days. Not only do we listen to inspiring speakers, we also get to be interactive with questions from Mentimeter, brake-outrooms, discussions and questions in chat. In addition, you get access to an online portal before, during and after the conference with extra material, community, and some live from studyvisits on the 9th of october. We aim for real networking and connection and will give you fun, energetic and content with hig quality! 

 * On the 9 of october we offer studyvisits for people on Gotland. There are limitations in participating and we will inform you soon about the programme and how it works. See the programme för the study visits on this page further down. 

October 7

Session 1: Market and Business Opportunities
08.30-9.00 CHECK IN
09.00 BLOCK 1
Welcome to Gotland and the second Baltic Wool Conference
  • Aim & purpose of the conference.
    Friedrike Roedenbeck, Head of Department, The National Swedish Handicraft Council (NFH)  and
    Peter Lindvall, Regional Executive Officer, Region Gotland.
  • Moderators introduction. Practical matters. Lotta Möller. 
  • Mentimeter
KEYNOTESPEAKER DALENA WHITE
  • UNLOCK THE WOOL´S POTENTIAL
    The clothing production are creating an incredible mess as textiles made from petroleum-based fibres causing irreversible damage to land and water sources. Wool has a role to play in every part of this important process over the next 30 years and it is our responsibility to unlock its value.
    Dalena White, General Secretary of IWTO
    (International Wool Textile Organisation).
From global to local business development
  • Networking for business development in the Baltic sea area. About Baltic Wool Cooperation & the launch of the inventory Baltic Wool Business. Riina Noodapera, Fia Söderberg.
10.00-10.20 COFFE BREAK (20 minutes)
10.20 BLOCK 2
Developing a Wool Supply Chain, marketing and communication
  • Building system capacity and scaling up the use of Swedish wool. Johanna Olofsson Behrman, Axfoundation.
  • The journey from idea to business – creating av sustainable brand from sheep to sales. Lisa Bergstrand, SEO and Founder A New Sweden
  • Creating a network amongst wool producers and collaboration between wool supplyer and Klippans yllefabrik. Charlotte Jansson, Västkustens ullinsamling and Gösta Magnusson, Klippan Yllefabrik.

  • The Australian Wool industry – challenges and opportunities in grown and manufactured australian wool and the Australian Fibre Collective. Tabitha Bilaniwskyj-Zarin and Trisha Esson
  • Summing-up, questions & discussion
12.00- 1 pm LUNCH
1-3 pM BLOCK 3
Networking & meetings
  • Thematic group dicussions and mingel

October 8

Session 2: Innovation and Research
08.30-9.00 CHECK IN
09.00 BLOCK 4
Welcome back!
  • Back on the track.
    Introduction of the second day.
KEYNOTESPEAKER TONE SKÅRDAL TOBIASSON
  • COLLABORATION IS KEY
    If collaboration is key, what actually needs to be unlocked? We have burst the planetary boundaries big time. How do we then find a committing and resilient path that is regenerative and restoring for our planet? 
    Tone Skårdal Tobiasson, journalist and author, founder of NICE (Nordic Initiative Clean & Ethical) Fashion
Improved resource utilisation and innovation
  • Woolume – Polish sheep wool for improved resource utilisation and value creation. Jan Broda, project leader Woolume, University of Bielsko-Biala
  • WOOLA – Bubble Wrap Alternative, Katrin Kabun, textile designer, doctoral student and lecturer at the Estonian Academy of Arts

  • Summing-up, questions & discussion
10.15-10.30 COFFE BREAK (15 minutes)
10.30 BLOCK 5
Back to the future
  • How Woolchemy is advancing the health of the planet and our people through nappies and wool. Derelee Potroz-Smith, entrepreneur and SEO Woolchemy, New Zealand.
  • In search of the perfect blend – The Swedish Tweed project. Challenges and opportunities in creating a classic tweed of swedish wool and the story of how an old cast iron loom ended up moving from the Outer Hebrides to Sweden. Stefan Moberg and Roger Haugaard Bush.

  • Summing-up, questions & discussion
12.00-1 PM LUNCH
1-2.30 PM BLOCK 6
Networking & meetings
  • Thematic group dicussions and mingel
2.30 CLOSURE
  • How to strengthen the Swedish wool industry in future common sollutions? Kent Andersson och Annkristin Hult. 
  • Thanks for joining!

October 7

Session 1: Market and Business Opportunities
09.00 BLOCK 1
Welcome to Gotland and the second Baltic Wool Conference
  • Aim & purpose of the conference.
    Friedrike Roedenbeck, Head of Department, The National Swedish Handicraft Council (NFH)  and
    Peter Lindvall, Regional Executive Officer, Region Gotland.
  • Moderators introduction. Practical matters. Lotta Möller. 
KEYNOTESPEAKER
  • UNLOCK THE WOOL´S POTENTIAL
    The clothing production are creating an incredible mess as textiles made from petroleum-based fibres causing irreversible damage to land and water sources. Wool has a role to play in every part of this important process over the next 30 years and it is our responsibility to unlock its value.
    Dalena White, General Secretary of IWTO
    (International Wool Textile Organisation).
From global to local business development
  • Networking for business development in the Baltic sea area. About Baltic Wool Cooperation & the launch of the inventory Baltic Wool Business. Riina Noodapera, Fia Söderberg.
10.00-10.20 COFFE BREAK (20 minutes)
10.20 BLOCK 2
Developing a Wool Supply Chain, marketing and communication
  • Building system capacity and scaling up the use of Swedish wool. Johanna Olofsson Behrman, Axfoundation.
  • The journey from idea to business – creating av sustainable brand from sheep to sales. Lisa Bergstrand, SEO and Founder A New Sweden
  • Creating a network amongst wool producers and collaboration between wool supplyer and Klippans yllefabrik. Charlotte Jansson, Västkustens ullinsamling and Gösta Magnusson, Klippan Yllefabrik.

  • The Australian Wool industry – challenges and opportunities in grown and manufactured australian wool and the Australian Fibre Collective. Tabitha Bilaniwskyj-Zarin and Trisha Esson
  • Summing-up, questions & discussion
12.00- 1 pm LUNCH
1-3 pM BLOCK 3
Networking & meetings
  • Braekout sessions and mingel

October 8

Session 2: Innovation and Research
09.00 BLOCK 4
Welcome back!
  • Back on the track.
    Introduction of the second day.
KEYNOTESPEAKER
  • COLLABORATION IS KEY
    If collaboration is key, what actually needs to be unlocked? We have burst the planetary boundaries big time. How do we then find a committing and resilient path that is regenerative and restoring for our planet? 
    Tone Skårdal Tobiasson, journalist and author, founder of NICE (Nordic Initiative Clean & Ethical) Fashion
Improved resource utilisation and innovation
  • Woolume – Polish sheep wool for improved resource utilisation and value creation. Jan Broda, project leader Woolume, University of Bielsko-Biala
  • WOOLA – Bubble Wrap Alternative, Katrin Kabun, textile designer, doctoral student and lecturer at the Estonian Academy of Arts

  • Summing-up, questions & discussion
10.15-10.30 COFFE BREAK (15 minutes)
10.30 BLOCK 5
Back to the future
  • How Woolchemy is advancing the health of the planet and our people through nappies and wool. Derelee Potroz-Smith, entrepreneur and SEO Woolchemy, New Zealand.
  • In search of the perfect blend – The Swedish Tweed project. Challenges and opportunities in creating a classic tweed of swedish wool and the story of how an old cast iron loom ended up moving from the Outer Hebrides to Sweden. Stefan Moberg and Roger Haugaard Bush.

  • Summing-up, questions & discussion
12.00-1 PM LUNCH
1-2.30 PM BLOCK 6
Networking & meetings
  • Braekeout sessions and mingel
2.30 CLOSURE
  • How to strengthen the Swedish wool industry in future common sollutions? Kent Andersson och Annkristin Hult. 
  • Thanks for joining!

October 9

Study visits to a selection of companies in the woolindustry on Gotland
Join us for study visits in the north of Gotland on Saturday, 9 October

Let´s meet a Gotlandic sheepfarmer and get inspired by a bunch of local entrepreneurs.
We promise you an exiting and interesting day – join us!

We will be livesending partly for you who attend the conference. You don´t to register.

For those of you that will attend fysically ON Gotland it is an extra cost of 500 SEK and you need to register, see below. 

Included:

Coffe/tea and lunch is included.

Studyvisits at three places and one inspirational talk.

Not included:
No transportation is included – you travel with your own vehicle between the different locations.

08:45 Gisslause lammgård

It all begins at the farm… Elisabeth at Gisslause sheepfarm will show us her sheep and their wool. She has different sheep breeds with different wool types, quality and colours.

10:30 Stenkyrka Ullspinneri
At Stenkyrka wool spinning mill they happily process wool – from raw wool to yarn. It is a modern spinning mill, with flexible machines, that can handle both small and large quantities of wool from different sheep breeds, alpaca, angora, mohair and more.

12:30 Lunch at Ullkontoret

13:15 Ullkontoret
Ullkontoret started operating in 2016 and is Sweden´s only large scale wool scouring mill. They are scouring mainly sheeps´s wool from the island, but also wool from the swedish mainland and alpacka wool. About 2 tons of wool per day are being scored during spring and autumn!

14:45 Lecture/Inspirational talk – Erika Åberg
She is a knitter, an author, mother, knitwear designer and a maker. She lives on Gotland and have this thing with islands. And of course, wool! Erika will take you on an inspirational journey on islands, living and knitting close to the Sea. Instagram: @wynja

You only need to register if you attend fysically on Gotland. Last day for registration is Tuesday 5 October.

REGISTRATION 
Swedish guests

Registration for guests outside Sweden, please send an email to gotland@sv.se

Food allergy? Please tell us when you register.

Questions about the study visits?
Do not hesitate to contact Studieförbundet Vuxenskolan:
phone: +46 498-20 50 70 or email: gotland@sv.se

Presentation of Speakers and Moderators

Dalena White

We are so happy to announce that Dalena White, IWTO, will be keynotespeaker on day 1 at this year´s Baltic Wool Conference. Dalena is a specialist in clothing and textile design, production, marketing and merchandising with over 20 years’ experience and was appointed Secretary General of the IWTO in 2016. She will have a talk based on that the clothing production are creating an incredible mess as textiles made from petroleum-based fibres, are causing irreversible damage to land and water sources. Wool has a role to play in every part of this important process over the next 30 years and it is our responsibility to unlock its value.

Tone Skårdal Tobiasson

Is wool the answer? If collaboration is key, what actually needs to be unlocked? In the current conundrum, which we can define as a wicked problem, we have actually burst the planetary boundaries big time. How do we then find a committing and resilient path that is regenerative and restoring for our planet? COULD it be that wool holds a pivotal role; as research, businesses, NGOs, policy-makers and activists find a common ‘yarn’?Tone Skårdal Tobiassson, journalist and author, founder of NICE (Nordic Initiative Clean & Ethical) Fashion. Currently she is responsible for dissemination for several major research projects in Norway, related to wool, localism, sustainable, slow and regenerative fashion

Katrin Kabun

Katrin is a textile designer, doctoral student and lecturer at the Estonian Academy of Arts

In her design research, Katrin examines the application of sheep wool as a valuable renewable resource in modern product design. The research “Archaic high-tech” is based on a certain apparent confrontation – the transfer of the properties of sheep wool as an archaic material to the language of modern design, the search for means to implement and maintain the emotional and aesthetic values of wool in the context of modern sustainable design and living environment.

Jan Broda

Jan Broda, works as a professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering. Professor combines research and teaching on fibres and polymer materials science. His research interests include the structure, properties and application of wool and other natural and man-made fibres. Professor published over 60 scientific papers and lead several national and international research projects. At the moment he is a project leader of the WOOLUME project.

Lisa Bergstrand

Lisa Bergstrand, Founder of A NEW SWEDEN that makes quality clothes in Sweden from Swedish wool. She is a sustainable fashion consultant with over 15 years of experience in the fashion industry. Creating a sustainable brand from sheep to sales – The journey from idea to business.

She was tired of how so many brands described them selves as “sustainable” and wanted to show what truly sustainable clothing could be. Using natural materials found locally and keeping all steps of the supply chain as local as possible. This is how she started A NEW SWEDEN.

Stefan Moberg

A presentation about the process of creating a yarn and fabric from scratch. The problems and possibilities of finding a blend of different types of Swedish wool to create a classic tweed and the story of how an old cast iron loom ended up moving from the Outer Hebrides to Sweden. Stefan Moberg is a handweaver, spinner and dyer based outside Stockholm in Sweden. With firm roots in the Swedish textile industry, he is fascinated by the traditions of textile production and has developed a special interest in working with the production of tweed fabrics. He operates the only known privately owned Hattersley loom in Sweden, and during 2020 he launched the project “Swedish Tweed” with the support of The National Swedish Handicraft Council. 

Derelee Potroz-Smith

Derelee Potroz-Smith, CEO of Woolchemy, shares how her New Zealand based company is harnessing the superpowers of sheep wool to disrupt the global personal care market and reinvigorate the wool industry. Derelee Potroz-Smith comes from humble beginnings growing up in a small rural town in New Zealand and today she is the CEO & founder of a high-growth wool innovation company called Woolchemy which creates the world’s first wool-based textiles for the global personal care market. She has a Bachelor of Engineering in Information Engineering from Massey University in New Zealand. She has over 10 years experience in wool textile R&D and manufacturing and prior to that Derelee has been an accomplished software consultant in the IT industry in both the public and private sectors in New Zealand and the United Kingdom. In her spare time, Derelee mentors students venturing into entrepreneurship.

Johanna Olofsson Behrman

The presentation is an introduction to The Swedish Wool Initiative – a project where partners from across the value chain collaborate to build system capacity, scale up the use of Swedish wool and contribute to the transition to a sustainable and circular textile industry. The project is funded by Sweden’s innovation agency.

Johanna leads projects and initiatives focusing on business development, resource effectiveness and circular materials within Axfoundation’s Circular Economy program. Together with her colleague Hanna Skoog, she is leading the Swedish Wool Initiative.

Gösta Magnusson

After a bachelor’s degree in economics and textile engineering studies in Germany, Gösta Magnusson began working in the family company Klippan Yllefabrik AB in 1973. He was CEO 1982 – 2012. He has been chairman since then and is also still responsible for the company’s wool purchases.

Pernilla Roos, daughter of Gösta started in 2003 at the family business Klippan Yllefabrik AB. She is now vice CEO and responsible for collections and qualities. To the left in picture CEO Petter Magnusson, son of Gösta.

Klippan Yllefabric is in collaboration with Västkustens ullinsamling and Charlotte Jansson and will talk more about their company and collaboration in order to use more of the Swedish Wool.

Tabitha Bilaniwskyj-Zarins

Owner, wool producer, entrepreneur and educator at Tabandy Farm in Candelo New South Wales Australia. TV Personality and Member of the Australia Fibre Collective.

Tabitha, Andy and their family have run sheep on their farm for nearly 20 years. Tabitha has been a spinner for 30 years and over the past 13 years has established a small wool business “Tabandy Farm” that has led to many entrepreneurial adventures such as hosting workshops, regular appearances on River Cottage Australia television series, and presenting ‘artist in residence programs’ in schools with children from preschool age through to highschool.

Tabandy Farm are passionate about wool and their 80 sheep which comprises a variety of sheep breeds for all types of wool applications.as their customers enquiries are diverse. Tabandy Farm sells online, to retail outlets, to high schools and at markets. Tabandy Farm is a member of Australian Fibre Collective and Tabitha was an inaugural board member. 

Riina Noodapera

Riina is an rural advisor and Project Leader of Baltic Wool Cooperation financed by the Swedish Institute at The Rural Economy and Agricultural Society Gotland, with partners from Estonia and Poland. This is a parallel project to the Baltic Wool Conference that aims making an inventory of wool processing companies in the Baltic sea region, networking and increased cooperation and business in the region. The inventory will be proudly presented at the conference which has resulted in a webplatform, www.balticwoolbusiness.com 

Riina is also part of the Baltic Wool Conference team and a sponsor HANGAROUND – BALTIC WOOL FRIEND, F:a Riina Noodapera Upptäck Gotland med mig – Avastame Gotlandit koos. She has been a professional wool handicrafter for many years, also certified green entrepreneur and authorized Gotland guide. My company offers among other things guided tours to both individuals and groups with study visits to selected companies in the lamb and wool sector on Gotland The tours of course also include general Gotland information, transport and meals if desired. 

Trisha Esson

Cashmere producer and owner of Cashmere Connections, processing Australian fibres such as cashmere, mohair, alpaca as well as many types of wool. Founder of the Australian Fibre Collective and Trademark.

Trisha Esson grew up on family owned farms in rural South Eastern Australia where she gained experience working with sheep and cattle. In 1987 Trisha and her husband moved their young family to a farm where they began running Cashmere Goats. Most of the animal husbandry work and cashmere classing fell to Trisha and her daughter Anita.

In 2003, due to lack of processing options in Australia ,Trisha and her husband Charles, became involved in early stage textile processing with the formation of their family company Cashmere Connections. Cashmere Connections processes Australian fibres such as cashmere, mohair, alpaca as well as many types of wool.

Fia Söderberg

Fia runs the Swedish Wool Agency, a marketplace for swedish wool. Also, she produce and creates the Swedish Wool Podcast and this year she is project manager of the Baltic Wool Conference. 

Together with Riina she will be launching the platform Baltic Wool Business at the conference, who will be a a digital place for inventing the wool industry in the Baltic Sea area. 

Since 2009 she has had a great interest in changing the conditions for the Swedish Wool. By networking with many other farmers, both local and nationally, organisations and companies and with her passion for digital communication she has great expectiations and looks bright upon the future of swedish wool. Although there are still many challenges to face and problems to solve.

She lives on a farm as an average swedish sheepfarmer (about 30 ewes with lambs) and breed Jämtlandsheep and Gotlandsheep. She is a communicator and consultant with focus on digital communication and social media by profession.

Moderator & fascilitator

An inspiring and experienced moderator will lead us through our digital conference:

Lotta Möller

Lotta Möller

  • Lotta is a consultant in communications and extension, with focus on natural resources and research.
  • She works as moderator, facilitator and freelance writer and has experience of combinations of communication, forest and sustainability since almost 30 years.
  • MSc in Forestry, certified guide within Interpret Europe, has studied pedagogy.
  • Has a weak spot for wool in all forms, enthusiastic knitter.

How to Participate -
Digital meeting frames

Digital framework

You can participate in the digital Baltic Wool Conference from any place you like! You will need a stable internet connection and, for your own meeting experience, a reasonably large screen.

  • For the conference we will be using Zoom in Zenler, which is a digital meeting platform. As a registered participant you will get an email with instructions before the conference. When you connect to the meeting you will be asked to download the Zoom client, which is free of charge. The zoom client will give you full functionality and access to the workshop sessions in breakout rooms within the Zoom platform.
  • You will get hold of an online community about one week before the conference with extra material and where presentations will be uploaded. More information about this will be sended to your email.
  • There will be interactive parts during those days with Mentimeter-questions.
  • Check-in will open 8.30 am (CEST – Swedish time). The conference starts at 9.00 am. At 8.50 the facilitator will talk you through the digital meeting frames and guidelines. So, in order to get most out of the meeting, please check in well in advance to make sure you are connected and ready by 8.50.
  • During the inspiration talks only invited speakers will be able to communicate by sound. Interaction from participants is encouraged via the chat function.
  • During workshops all participants will be divided into groups or “break-out rooms”. All participants are invited to share reflections both orally and via the chat function.
  • For the best experience, we recommend the use of headset and web camera during the conference.

Registration &
Conference fee

  • Use the link below to register. Registration and payments is handled by Resia Kongress (E-mail: congress.gotland@resia.se)

    • The conference fee is 1500 SEK + VAT. The fee includes two digital sessions (7-8 October). Presentations will be mailed out to participants after the meeting.
    • Student fee: 500 SEK + VAT

    Payment is done with credit card. Accepted cards are VISA and MasterCard. When your registration and payment is completed you will receive a confirmation by email

    Registration is binding, but the place can be transferred to another person. In that case, notify Resia no later than 27 September.