Lisa Bergstrand, Founder of A NEW SWEDEN that makes quality clothes in Sweden from Swedish wool. Lisa is a sustainable fashion consultant with over 15 years of experience in the fashion industry. She will have a talk about the journey from idea to business and how she started the brand and business: “Creating a sustainable brand from sheep to sales – A NEW SWEDEN”. Lisa was tired of how so many brands described them selves as “sustainable” and wanted to show what truly sustainable clothing could be. Using natural materials found locally and keeping all steps of the supply chain as local as possible.