Johanna Behrman will present an introduction to The Swedish Wool Initiative that those of you who attended last year might remember. This is a project where partners from across the value chain collaborate to build system capacity, scale up the use of Swedish wool and contribute to the transition to a sustainable and circular textile industry. The project is funded by Sweden’s innovation agency. We will get updates on the project that will continue into the next step.
Johanna leads projects and initiatives focusing on business development, resource effectiveness and circular materials within Axfoundation’s Circular Economy program. Together with her colleague Hanna Skoog, she is leading the Swedish Wool Initiative.
Want to listen to her at the conference?