PROGRAMME for the
BALTIC WOOL CONFERENCE 2020

Please note:
  • Swedish time (CEST, Central European Summer Time)
  • Digital check-in will open at 8.30 a.m. 
  • The programme is subject to possible change

9 Oct

09.00 BLOCK 3
Session 2: Market and Business Opportunities
  • Welcome back! Moderators introduction to Session 2. Lotta Möller & Malin von Essen
Sustainable Business Development
  • Experiences from successful marketing of local wool in the UK. Sue Blacker, The Natural Fibre Company/Blacker Yarns
  • Together it is possible! The Swedish Wool Initiative – Fashion industry in cooperation with local wool producers.  Jodi Everding (Filippa K), Claudia Dillmann (Svenska Fåravelsförbundet) and Linda Nydén (Smart Textiles/University of Borås)
  • To do more with less for many – with many. Reflections on the Swedish Wool Initiative with support from the sustainable development goals (SDG’s). Helena Hansson, Frugal Innovator and Doctoral Student in Design, University of Gothenburg, Sweden 
  • Summing-up Sustainable Business Development and preparing for Breakout Sessions
10.25 COFFE BREAK (20 minutes)
10.45 BLOCK 4
Breakout Sessions: Business Cooperation in the Baltic Sea Area
  • Share your experiences, ask your questions, discuss and meet up with your wool fibre colleagues in smaller groups. Our facilitators will help you around.
  • Summing-up activiy
  • Welcome back to Gotland 7-9 Oct 2021! Peter Lindvall, Director Region Gotland
12.00 End of Session 2

8 Oct

09.00 BLOCK 1
Session 1: Innovation and Research
Welcome to Gotland and the first Baltic Wool Conference
  • Background and purpose. Friedrike Roedenbeck (Head of Department) and Annkristin Hult (National Developer), The National Swedish Handicraft Council (NFH)
  • Project “Baltic Wool Cooperation” and some other wool initiatives on Gotland. Riina Noodapera and Lotta Löwhagen Lundberg (project leaders), The Rural Economy and Agricultural Society Gotland (Hushållningssällskapet Gotland)
  • Moderators introduction. Practical matters. Lotta Möller & Malin von Essen
Wool Fibre Innovation
  • Swedish wool on Mount Everest – opportunities and challenges for a traditional fibre in a new context. Erik Blomberg, Product Developer & Designer, Tierra/Fjällräven
  • The story of the perfect wool fibre – or how a new local sheep breed was created to meet the demands from the market. Lena Persson, wool entrepreneur and part of the project that developed the “Jämtland sheep”
  • Summing-up & discussion: Wool fiber innovation
10.25 COFFE BREAK (20 minutes)
10.45 BLOCK 2
Academic Wool Research
  • Culture heritage meets modern spinning technology – some tools for stimulating innovation in the local wool sector in Estonia. Ave Matsin, Head of Department, Viljandi Culture Academy at the University of Tartu
  • Wool recycling research at Metropolia University of Applies Sciences. Usage of recycled wool and business potentials. Anneli Auranen, Master Student in Textile, Aalto University
  • WOOLUME – Creating a value chain for wool from Polish Mountain Sheep. Monika Rom, Assistant Professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering
  • Summing-up & discussion: Academic Wool Research
  • Check-Out activity. Preparing for Session 2
12.00 End of session 1

8 Oct

Session 1: Innovation and Research
09.00 BLOCK 1
Welcome to Gotland and the first Baltic Wool Conference
  • Background and purpose. Friedrike Roedenbeck (Head of Department) and Annkristin Hult (National Developer), The National Swedish Handicraft Council (NFH)
  • Project “Baltic Wool Cooperation” and some other wool initiatives on Gotland. Riina Noodapera and Lotta Löwhagen Lundberg (project leaders), The Rural Economy and Agricultural Society Gotland (Hushållningssällskapet Gotland)
  • Moderators introduction. Practical matters. Lotta Möller & Malin von Essen
Wool Fibre Innovation
  • Swedish wool on Mount Everest – opportunities and challenges for a traditional fiber in a new context. Erik Blomberg, Product Developer & Designer, Tierra/Fjällräven
  • The story of the perfect wool fibre – or how a new local sheep breed was created to meet the demands from the market. Lena Persson, wool entrepreneur and part of the project that developed the “Jämtland sheep”
  • Summing-up & discussion: Wool fibre innovation
10.25 COFFE BREAK (20 minutes)
10.45 BLOCK 2
Academic Wool Research
  • Culture heritage meets modern spinning technology – some tools for stimulating innovation in the local wool sector in Estonia. Ave Matsin, Head of Department, Viljandi Culture Academy at the University of Tartu
  • Wool recycling research at Metropolia University of Applies Sciences. Usage of recycled wool and business potentials. Anneli Auranen, Master Student in Textile, Aalto University
  • WOOLUME – Creating a value chain for wool from Polish Mountain Sheep. Monika Rom, Assistant Professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering
  • Summing-up & discussion: Academic Wool Research
  • Check-Out activity. Preparing for Session 2
12.00 End of session 1

9 Oct

Session 2: Market and Business Opportunities
09.00 BLOCK 3
  • Welcome back! Moderators introduction to Session 2. Lotta Möller & Malin von Essen
Sustainable Business Development
  • Experiences from successful marketing of local wool in the UK. Sue Blacker, The Natural Fibre Company/Blacker Yarns
  • Together it is possible! The Swedish Wool Initiative – Fashion industry in cooperation with local wool producers.  Jodi Everding (Filippa K), Claudia Dillmann (Svenska Fåravelsförbundet) and Linda Nydén (Smart Textiles/University of Borås)
  • To do more with less for many – with many. Reflections on the Swedish Wool Initiative with support from the sustainable development goals (SDG’s). Helena Hansson, Frugal Innovator and Doctoral Student in Design, University of Gothenburg, Sweden 
  • Summing-up Sustainable Business Development and preparing for Breakout Sessions
10.25 COFFE BREAK (20 minutes)
10.45 BLOCK 4
Breakout Sessions: Business Cooperation in the Baltic Sea Area
  • Share your experiences, ask your questions, discuss and meet up with your wool fibre colleagues in smaller groups. Our facilitators will help you around.
  • Summing-up activity
  • Welcome back to Gotland 7-9 Oct 2021! Peter Lindvall, Director Region Gotland
12.00 End of Session 2

Presentation of Speakers and Moderators

Erik Blomberg

Head of Innovation, Fjällräven

Lena Persson

Wool entrepreneur and part of the project that developed the “Jämtland sheep”

Erik Blomberg

Head of Innovation, Fjällräven

Swedish wool – opportunities and challenges for a traditional fiber in a new context

Erik Blomberg is product developer and designer for Fenix Outdoor, with brands like Fjällräven and Tierra. When he read in the newspapers that a large amount of Swedish wool was wasted, he wanted to make a difference. As wool is a perfect material for sustainable outdoor products, Erik started a project for using Swedish wool in the company. It wasn´t that easy at first, but with innovation and creative thinking most problems were solved. Listen to the story of how 40 tonnes of Swedish wool were turned into modern outdoor products in both traditional and more unconventional ways!

Lena Persson

Wool entrepreneur and part of the project that developed the “Jämtland sheep”

The story of the perfect wool fiber – or how a new local sheep breed was created to meet the demands from the market

20 years ago some wool and sheep enthusiasts in Northern Sweden asked themselves the question: Do we really have to import the fine merino-wool – couldn´t we keep the sheep here instead? Inspired by a wool industry in the area producing merino underwear they wanted to develop a local breed with wool fine enough to suite the industry. From idea to reality, it took 12 years to get the new breed, the Jämtland-sheep, registrated in 2010.  Lena Persson will tell us the story about inventing a new-sheep breed – finding good local breeding animals, importing Merino rams and constantly analyzing the quality of the wool.

Swedish wool – opportunities and challenges for a traditional fiber in a new context

Erik Blomberg is product developer and designer for Fenix Outdoor, with brands like Fjällräven and Tierra. When he read in the newspapers that a large amount of Swedish wool was wasted, he wanted to make a difference. As wool is a perfect material for sustainable outdoor products, Erik started a project for using Swedish wool in the company. It wasn´t that easy at first, but with innovation and creative thinking most problems were solved. Listen to the story of how 40 tonnes of Swedish wool were turned into modern outdoor products in both traditional and more unconventional ways!

The story of the perfect wool fiber – or how a new local sheep breed was created to meet the demands from the market

20 years ago some wool and sheep enthusiasts in Northern Sweden asked themselves the question: Do we really have to import the fine merino-wool – couldn´t we keep the sheep here instead? Inspired by a wool industry in the area producing merino underwear they wanted to develop a local breed with wool fine enough to suite the industry. From idea to reality, it took 12 years to get the new breed, the Jämtland-sheep, registrated in 2010.  Lena Persson will tell us the story about inventing a new-sheep breed – finding good local breeding animals, importing Merino rams and constantly analyzing the quality of the wool.

Anneli Auranen

Master Student in Textile, Aalto University, Finland

Ave Matsin

Head of Department, Viljandi Culture Academy at the University of Tartu

Ave Matsin

Head of Department, Viljandi Culture Academy at the University of Tartu

Culture heritage meets modern spinning technology - some tools for stimulating innovation in the local wool sector in Estonia.

Ave Matsin has a MA in Arts and is lecturer and Head of Department of Native Crafts at Viljandi Culture Academy. Estonian Native Crafts Department is very unique in the world as only here it is possible to obtain applied higher education in the field of Estonian ethnic textile, construction and metalwork. In addition to being a higher educational institution, the academy also aims at becoming an educational, creative, spiritual and development centre within Viljandi County through co-operation with public, business and NGO sector and developing creative industries in the areas of textile and metal. Ave will talk about the situation with local wool in Estonia and how the university works to stimulate innovation in the sector.

Wool recycling research at Metropolia University of Applies Sciences. Usage of recycled wool and business potentials

Anneli Auranen will talk about a wool recycling research project that studied the usage of recycled wool and also examined what kind of business potential there is in it. In the project the supply chain to produce recycled wool yarn was tested and different kinds of pilot products were made to see what kind of mixtures of recycled and virgin wool worked the best.

Culture heritage meets modern spinning technology - some tools for stimulating innovation in the local wool sector in Estonia.

Ave Matsin has a MA in Arts and is lecturer and Head of Department of Native Crafts at Viljandi Culture Academy. Estonian Native Crafts Department is very unique in the world as only here it is possible to obtain applied higher education in the field of Estonian ethnic textile, construction and metalwork. In addition to being a higher educational institution, the academy also aims at becoming an educational, creative, spiritual and development centre within Viljandi County through co-operation with public, business and NGO sector and developing creative industries in the areas of textile and metal. Ave will talk about the situation with local wool in Estonia and how the university works to stimulate innovation in the sector.

Monika Rom

Assistant Professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering

WOOLUME - Creating a value chain for wool from Polish Mountain Sheep

Monika Rom is Assistant Professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering, since 2003. She is teaching courses in material sciences, biomimetics and innovations. Her research interest lies in the broad areas of textile engineering and materials from bioresources. Amongst many other projects she has done research about biodegradation of wool and valorization of low quality wool by nonstandard applications. 

Monica will present the WOOLUME project. It was initiated to find solutions enabling rational use of wool from Polish Mountain Sheep, and the aim is to support ways for using all wool. WOOLUME intends to show that wool is a valuable raw material which can be used for high-end interior products manufactured with traditional textile technologies, but also develop products which can be made from low-grade wool fibres. The project is based on learning from the Norwegian experience to create a value chain for wool. 

Helena Hanssson

Frugal innovator and Doctoral Student in Design, University of Gothenburg, Sweden

Sue Blacker

The Natural Fibre Company/Blacker Yarns

Anneli Auranen

Master Student in Textile, Aalto University, Finland

Wool recycling research at Metropolia University of Applies Sciences. Usage of recycled wool and business potentials

Anneli Auranen will talk about a wool recycling research project that studied the usage of recycled wool and also examined what kind of business potential there is in it. In the project the supply chain to produce recycled wool yarn was tested and different kinds of pilot products were made to see what kind of mixtures of recycled and virgin wool worked the best.

Monika Rom

Assistant Professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering

WOOLUME - Creating a value chain for wool from Polish Mountain Sheep

Monika Rom is Assistant Professor at the University of Bielsko-Biala, Faculty of Materials, Civil and Environmental Engineering, since 2003. She is teaching courses in material sciences, biomimetics and innovations. Her research interest lies in the broad areas of textile engineering and materials from bioresources. Amongst many other projects she has done research about biodegradation of wool and valorization of low quality wool by nonstandard applications. 

Monica will present the WOOLUME project. It was initiated to find solutions enabling rational use of wool from Polish Mountain Sheep, and the aim is to support ways for using all wool. WOOLUME intends to show that wool is a valuable raw material which can be used for high-end interior products manufactured with traditional textile technologies, but also develop products which can be made from low-grade wool fibres. The project is based on learning from the Norwegian experience to create a value chain for wool. 

Helena Hanssson

Frugal innovator and Doctoral Student in Design, University of Gothenburg, Sweden

To do more with less for many - with many. Reflections on the Swedish Wool Initiative with support from the sustainable development goals (SDG's)

Helena Hansson is a doctoral student at HDK (Academy of Design and Crafts). She’s got a background as industrial designer, strategic designer and as teacher. She has been involved in several national development projects within the field of crafts. Her current research is pivoting around how a designerly approach in innovation and the role of design are contributing to sustainable change actions in situations characterized by institutional voids and complexities, resource scarcity and lack of affordances, aiming to ”do more with less for many – with many”.

Sue Blacker

The Natural Fibre Company/Blacker Yarns

Experiences from successful marketing of local wool in the UK

Sue Blacker ran The Natural Fibre Company wool mill in 2005-2019.  In this time, the business multiplied by 10 and set up an online sheep wool breeds and blends yarn store – Blacker Yarns. Now she has handed on to new owners to take the business forward, remaining on a part-time consultancy support basis. She is especially interested in the most appropriate production methods for the incredible wealth and variety of sheep wools across Europe and has experience of processing almost all British breeds along with a significant number of those from other countries in Europe. During this lecture Sue will share some of her experiences from working with local wool.

To do more with less for many - with many. Reflections on the Swedish Wool Initiative with support from the sustainable development goals (SDG's)

Helena Hansson is a doctoral student at HDK (Academy of Design and Crafts). She’s got a background as industrial designer, strategic designer and as teacher. She has been involved in several national development projects within the field of crafts. Her current research is pivoting around how a designerly approach in innovation and the role of design are contributing to sustainable change actions in situations characterized by institutional voids and complexities, resource scarcity and lack of affordances, aiming to ”do more with less for many – with many”.

Experiences from successful marketing of local wool in the UK

Sue Blacker ran The Natural Fibre Company wool mill in 2005-2019.  In this time, the business multiplied by 10 and set up an online sheep wool breeds and blends yarn store – Blacker Yarns. Now she has handed on to new owners to take the business forward, remaining on a part-time consultancy support basis. She is especially interested in the most appropriate production methods for the incredible wealth and variety of sheep wools across Europe and has experience of processing almost all British breeds along with a significant number of those from other countries in Europe. During this lecture Sue will share some of her experiences from working with local wool.

Jodi Everding

Filippa K

Claudia Dillmann

The Swedish Sheep breeding Association

Linda Nydén

Smart Textiles/University of Borås

Jodi Everding

Filippa K

Claudia Dillmann

The Swedish Sheep breeding Association

Linda Nydén

Smart Textiles/University of Borås

Together it is possible! The Swedish Wool Initiative – Fashion industry in cooperation with local wool producers

In November 2019 several Swedish outdoor and fashion companies gathered for a Swedish Wool Initiative. Together the companies wanted to buy Swedish wool to develop collections. Something that these Swedish companies really demand is traceability and ethically produced wool and this would be a good way to get it. Jodi, Claudia and Linda will tell us more about this cooperation project between brands, trade organization and university and the challenges to integrating Swedish wool into existing supply chain.

About our Moderators

A team of two inspiring and experienced moderators will lead us through our digital conference:

Lotta and Malin

Lotta Möller

  • Lotta is a consultant in communications and extension, with focus on natural resources and research.
  • She works as moderator, facilitator and freelance writer and has experience of combinations of communication, forest and sustainability since almost 30 years.
  • MSc in Forestry, certified guide within Interpret Europe, has studied pedagogy.
  • Has a weak spot for wool in all forms, enthusiastic knitter.

Malin von Essen

  • Malin works as a moderator, facilitator and freelance writer in her own company, mostly with natural resources related issues.
  • She has 25 years of experience in communications, as research communicator, communications manager and process leader.
  • MSc in Forestry, journalist
  • Likes sheep but owns hens. Enjoys knitting and felting very much.

How to Participate -
Digital meeting frames

Digital framework

You can participate in the digital Baltic Wool Conference from any place you like! You will need a stable internet connection and, for your own meeting experience, a reasonably large screen.

  • For the conference we will be using Zoom, which is a digital meeting platform. A link to the conference will be distributed to all registered participants a few days before the conference. When you connect to the meeting you will be asked to download the Zoom client, which is free of charge. The zoom client will give you full functionality and access to the workshop sessions in breakout rooms within the Zoom platform.
  • Check-in will open 8.30 am (CEST – Swedish time). The conference starts at 9.00 am. At 8.50 the facilitators will talk you through the digital meeting frames and guidelines. So, in order to get most out of the meeting, please check in well in advance to make sure you are connected and ready by 8.50.
  • During the inspiration talks only invited speakers will be able to communicate by sound. Interaction from participants is encouraged via the chat function.
  • During workshops all participants will be divided into groups or “break-out rooms”. All participants are invited to share reflections both orally and via the chat function.
  • For the best experience, we recommend the use of headset and web camera during the conference.

Registration &
Conference fee

  • Registration and payments is handled by Resia Kongress (E-mail: congress.gotland@resia.se)

    • The conference fee is 1500 SEK + VAT. The fee includes two digital sessions (8-9 October). Presentations will be mailed out to participants after the meeting.
    • Student fee: 500 SEK + VAT

    Payment is done with credit card. Accepted cards are VISA and MasterCard. When your registration and payment is completed you will receive a confirmation by email

    Registration is binding, but the place can be transferred to another person. In that case, notify Resia no later than 27 September.